Privacy Policy

Prince Prime Properties Ltd (trading as Hands Off Housing)
Last updated: 13 October 2026

Introduction

This Privacy Policy applies between you and Prince Prime Properties Ltd, trading as Hands Off Housing ("we", "us", "our"), company number 15805987, whose registered office is c/o Noble One Accountants, 114 Ripplewaters, Chatham, Kent, England, ME4 3AY.

It explains how we collect, use, disclose, and protect your personal data when you use:

https://handsoffhousing.co.uk and subdomains
https://princeprimeproperties.com and subdomains

Together referred to as "our websites".

This Privacy Policy should be read alongside our Cookie Policy at https://handsoffhousing.co.uk/cookies and our Website Terms of Use at https://handsoffhousing.co.uk/terms.

Who We Are

Prince Prime Properties Ltd owns and operates our websites and is the data controller for personal data collected through them.

Email: privacy@princeprimeproperties.com
Post: c/o Noble One Accountants, 114 Ripplewaters, Chatham, Kent, England, ME4 3AY

Prince Prime Properties Ltd is registered with the Information Commissioner's Office (ICO) as a data controller.

Personal Data We Collect

Identity data: your name and similar identifiers you provide.

Contact data: email address, telephone number, and postal address where provided.

Communications data: messages you send us and records of correspondence.

Property and transaction data: information you provide or we obtain in connection with property enquiries, lettings, investments, due diligence, or related services, which may include financial details where relevant.

Technical data: IP address, browser type and version, device identifiers, operating system, and time zone, typically collected automatically.

Usage data: pages visited, links clicked, referring pages, timestamps, and interactions with our website content, typically collected automatically.

Session and tracking data: identifiers and session information required to provide portal, form, and lead capture functionality. See our Cookie Policy for details.

Referral data: where you arrive at our websites via a referral or affiliate link, we may record the referral source via URL parameters to attribute the introduction correctly.

Identity verification data: where you undergo identity verification, we collect government-issued photo ID and biometric data such as a facial image or short video via Didit, a third-party identity verification service. This data is processed by Didit on our behalf and is used solely for the purpose of verifying your identity.

Compliance check data: the results of our Know Your Customer (KYC) and anti-money laundering checks, including whether your identity was verified, the outcome of sanctions, politically exposed persons (PEP) and adverse media screening, and the date and reference of each check.

How We Collect Personal Data

We collect personal data:

Directly from you when you submit an enquiry form, request information, or contact us by email, phone, or post.
Automatically through your use of our websites via server logs, cookies, and similar technologies.
From publicly available sources where relevant to our services, such as HM Land Registry.
From service providers involved in delivering web and CRM functionality, to the extent you interact with those features.
Via referral parameters in URLs where you arrive through a referral or affiliate link.
Via Didit when you complete an identity verification process linked from our websites.

Why We Use Your Personal Data

Responding to your enquiries and providing requested information
Lawful basis: Legitimate interests; pre-contract steps

Providing property-related services and carrying out due diligence
Lawful basis: Contract; legitimate interests; legal obligation where required

Verifying your identity prior to providing services or entering into an investment or property transaction
Lawful basis: Legal obligation; contract; consent for biometric data processing

Carrying out Know Your Customer (KYC) and anti-money laundering checks, including sanctions, politically exposed persons (PEP) and adverse media screening, and keeping records of those checks
Lawful basis: Legal obligation under the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017; legitimate interests in preventing fraud and financial crime; consent for biometric data processing

Managing our relationship with you, record-keeping, and administration
Lawful basis: Legitimate interests; legal obligation

Securing our websites, preventing fraud and bot traffic, and maintaining performance
Lawful basis: Legitimate interests

Attributing referrals correctly where you arrive via a referral or affiliate link
Lawful basis: Legitimate interests

Sending marketing communications where permitted
Lawful basis: Consent under PECR; legitimate interests where soft opt-in applies

Complying with legal obligations and defending legal claims
Lawful basis: Legal obligation; legitimate interests

Marketing

We will only send you marketing by email or similar electronic means where we have the appropriate lawful basis under PECR. You can opt out at any time by using the unsubscribe link in any marketing email or by emailing privacy@princeprimeproperties.com.

Referral and Affiliate Links

Where you arrive at our websites via a referral or affiliate link, we may record the referral source. This allows us to attribute introductions correctly and administer any associated referral arrangements. We do not share your personal data with referral partners without your knowledge. Further information about referral links on our websites is set out in our Website Terms of Use at https://handsoffhousing.co.uk/terms.

Identity Verification and Compliance Checks

Before we enter into an agreement or transaction with you, we may need to verify your identity and carry out compliance checks. We do this to meet our legal obligations, including under the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017, and to protect our clients and our business against fraud and financial crime.

These checks are carried out via Didit, a third-party identity verification service acting as a data processor on our behalf. They involve the collection of a government-issued photo ID and biometric data such as a facial image or short video, which are used to confirm that you are who you say you are. Your details are also screened against sanctions lists, politically exposed persons (PEP) lists and adverse media sources. The data is handled in accordance with Didit's verification privacy notice at didit.me/terms/verification-privacy-notice.

We record the outcome of these checks, together with a copy of the verification report, in our client records and secure document storage. We may repeat checks where required, for example if your details change or we are required to do so by law. If we are unable to complete the checks, we may not be able to proceed with the agreement or transaction.

We will always present a clear notice and obtain your consent before asking you to complete an identity verification.

Cookies and Tracking

We use cookies and similar technologies on our websites. Please see our Cookie Policy at https://handsoffhousing.co.uk/cookies for full details of the cookies in use and how to manage your preferences.

Who We Share Your Data With

We may share your personal data with:

Our employees, contractors, and agents where necessary to operate the business.
Professional advisers including lawyers, accountants, and insurers.
IT, hosting, security, and CRM providers who process data on our behalf under appropriate contractual protections.
Didit for the purpose of identity verification and compliance screening, acting as a data processor on our behalf.
Investors, landlords, tenants, developers, or joint venture partners where relevant to a transaction or your instructions.
Accommodation and property management partners, where needed to check availability, respond to your enquiry, or provide your stay.
Other property businesses, with your agreement, where we cannot help with your property or enquiry ourselves.
Regulators, law enforcement, or courts where required by law or to protect our rights.

We do not sell your personal data to third parties.

International Transfers

Some of our service providers, including Didit, may process data outside the UK. Where this occurs, we take steps to ensure an adequate level of protection through UK adequacy regulations or appropriate contractual safeguards such as standard contractual clauses.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.

If you believe your personal data has been compromised, please contact us at privacy@princeprimeproperties.com.

How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes set out in this policy, including to meet legal, tax, and regulatory requirements. Identity verification data held by Didit is retained only for as long as required to complete verification and satisfy any associated legal or regulatory obligations. Records of our KYC and anti-money laundering checks are kept for five years after our business relationship with you ends or the relevant transaction completes, as required by the Money Laundering Regulations, unless a longer period is required by law. Data deleted from active systems may remain in backups for a limited period before being overwritten.

Your Rights

Under UK GDPR you have the right to:

Access the personal data we hold about you.
Rectify inaccurate personal data.
Request erasure of your personal data in certain circumstances.
Restrict how we process your personal data in certain circumstances.
Data portability where processing is based on consent or contract and carried out by automated means.
Object to processing based on legitimate interests or for direct marketing.
Withdraw consent at any time where processing is based on consent, without affecting the lawfulness of prior processing.

Where we process biometric data on the basis of consent, you have the right to withdraw that consent at any time by contacting us at privacy@princeprimeproperties.com. Withdrawal of consent will not affect any verification already completed.

To exercise any of these rights, contact us at privacy@princeprimeproperties.com. We will respond within one month.

Complaints

If you are unhappy with how we handle your personal data, you can contact us at privacy@princeprimeproperties.com. You also have the right to lodge a complaint with the ICO at https://ico.org.uk or by calling 0303 123 1113.

Third-Party Links

Our websites may contain links to third-party websites. We are not responsible for their privacy practices and recommend reviewing their privacy notices directly.

Changes to This Policy

We may update this policy from time to time. The latest version will always be posted on our websites with the revised date above.

Contact

Hands Off Housing
Email: privacy@princeprimeproperties.com
Post: c/o Noble One Accountants, 114 Ripplewaters, Chatham, Kent, England, ME4 3AY

Our company number and registered office are set out in the Introduction above and on our Company information page.